Shiftspace teamed up with the branding agency Interbrand, TD Bank, and GrowNYC, the non-profit responsible for New York City’s greenmarkets, to create a temporary installation showcasing GrowNYC’s new education and outreach initiative in Union Square.
The initiative, Project Farmhouse, is an education center in the heart of Manhattan. GrowNYC sees the farmhouse as the symbolic urban home for the farmer as well as the country escape for the city dweller. Furthermore, Project Farmhouse is about creating a sense of place for the organization that has been largely mobile, operating at many different locales within the five burroughs of New York.